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English - The Language of Advertising - ERICA HAS IT

ERICA HAS IT

 

Exaggeration

Words are used to claim that the product is the best in some way.

 

Repetition

Key words are often repeated to drive the message home.

 

Imperatives

Verbs which issue commands like Buy Now! and Don't miss this! etc.

 

Claims

Claims that cannot be proved, for example: ‘the best that money can buy’ and ‘this will save you money’!

 

Adjectives

That appeal to taste - 'tangy', 'tasty', 'sweet' etc.

 

Humorous & Homonyms

The use of humour or puns, (play on words) - the frequent use of words with double meaning. (A word of the same spelling or sound as another but of different meaning).

 

Appealing Words

Like 'bargain', 'beautiful', 'luxurious' etc.

 

Sound Appeal

The use of alliteration, assonance or rhyme - e.g. 'silky and super soft'.

 

Imagery

The use of similes are commonly used e.g. 'as fresh as morning dew'.

 

Technical

The use of pseudo-technical or scientific language.

 

The Language of Advertising - ERICA HAS IT - File Size: 97KB .PDF

 

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